Telling better brand stories
Dunlop Tires Brand Refresh
Your greatest asset may be the story you already have. How you tell it is the key.
Dunlop Tires USA languished as a mid-tier performance line under Goodyear. Yet they have an even richer history of performance than their parent brand.
After researching target consumers and Dunlop history, we chose to build upon Dunlop’s European racing heritage, and reconnect their classic Lemans 24 racing tires to the tires you can own today.
These 3 anthem visuals were first developed for use in-store and online as video, advertising, and social content. The resulting lift in brand perception led us to build out messaging across all tire categories, and base their e-commerce site on it.