Getting them talking

The Fidelity Couples Campaign

How well do couples align on their finances?

It’s a hard question couples aren’t talking about, and Fidelity set out to fix that. Using an interactive quiz and live data, participants learn about their’s and their spouse’s level of financial experience and expectations for the future, and then guides them to speak further with a Fidelity investment professional.

Digital advertising and in-branch video showcasing statistics about couples’ financial awareness was used to spark interest and continue the conversation.

Involvement: Concept, Creative Direction, UX, Design