To ensure consumers engage with this brand story, we used psychology. Her face was hand-illustrated with the power to draw glances – in tests, consumers instinctively looked our heroine in the eyes, and retained a gaze along multiple shelf angles. This is possible due to a proprietary facial arc arrived at after over 80 on-bottle shelf tests.
Behind her Mona Lisa-esque expression of subtle confidence is a deep, carefully crafted backstory. Written as 17th century news and regal proclamations, her story unfolds across 3 bottles with digitally printed labels. This results in increased time-in-hand, deepening purchase intent.
Our work also fuels future marketing efforts – a deep bench of content can be pulled from for storytelling across social media, advertising, and PR. Her visage was designed with merchandise opportunities in mind, including wearables, jewelry accessories, costume dredlocks, and an upcoming boardgame.