Building the excitement for this distillery’s fans
Republic Restoratives Website Community
Republic Restoratives has made an impression on the distilling community. Crowd funded and community driven, D.C.’s first women-owned distillery has opened to great acclaim with award-winning spirits and a steadfast community of followers. We were brought in to enhance the energy around their highly anticipated opening.
Our ideas energize and celebrate their community of followers. Pre-opening, timelapse cameras broadcast their construction progress live on their homepage, all the way through the opening day event. On location, fans would be tapped for crowdsourced cocktail recipes, vetted and perfected by their mixologist team then uploaded to the site. And their virtual Tasting Room would become a living source of inspiration for their team and followers alike.