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Branding, Packaging

Celebrating both distillers’ voices

Brass Ring Brands brought together Carolina whiskey distillers and West Indies rum distillers to collaborate on a first-of-its-kind product: an aged rum crafted for the bourbon drinker.

We needed a name, brand, and package that felt familiar but distinctive, conveys classic premium quality, and pays homage to their both of their heritages.

The Approach
Beautiful direct-printed silver and white showcase the deep aged rum within a custom, comforting low-shouldered bottle.
To feel familar to the bourbon drinker, a primary target, the American heritage is gently emphasized with classic lyrical elements. This earns curiosity when placed upon rum shelves, encouraging exploration.
To round out the brand story, the backside carries a graceful note from each distillery team to showcase their inspirations, personalities, and gratitude.

Slated for release in Q4 2017, check this space for results on sales performance.

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Thank you and your team for the amazing work that you all have done on our packaging! Everything is absolutely amazing!

Pete Thompson, Executive Distiller, Hilton Head Distillery

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